|
|
 |
|
| |
Film
|
| |
|
|
DreamWorks Animation's Monsters vs. Aliens posts strong second weekend results in IMAX(R) theatres
Los Angeles, CA -- IMAX Corporation and DreamWorks Animation SKG, Inc. today announced that Monsters vs. Aliens, the studio's first 3D release, posted strong second-weekend box office results in IMAX(R) theatres. The film generated $3.1 million on 143 IMAX screens domestically from Friday, April 3 to Sunday, April 5. The domestic IMAX weekend contributed more than 9% of the film's overall box office gross on less than 2% of the total screens.
The IMAX release also continued to perform well internationally, grossing $1 million from 44 IMAX screens. Highlights include very strong results from locations in Russia, the United Kingdom and China. IMAX's worldwide total for the run through the second weekend is $11.4 million.
"We're very happy to see that the film is continuing to resonate with IMAX moviegoers through the second weekend," said IMAX CEO Richard L. Gelfond. "We're especially pleased that our contribution to the overall box office increased to more than 9 percent on less than 2 percent of the screens."
"Monsters vs. Aliens continues to show its strength in IMAX 3D, with 13 of the top 14 and 16 of the top 20 domestic multiplexes featuring IMAX theatres," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "IMAX theatres continue to generate very strong results worldwide and there are still four weeks remaining in the IMAX run. This great second weekend performance is a testament to the winning combination of The IMAX Experience(R) and a great film from DreamWorks Animation and Paramount Pictures."
Monsters vs. Aliens is the third of five DreamWorks Animation feature films previously announced and slated for release in IMAX, and the first to be presented in IMAX 3D. The film has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR(R) technology.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of December 31, 2008, there were 351 IMAX theatres (231 commercial, 120 institutional) operating in 42 countries.
IMAX(R), IMAX(R) Dome, IMAX(R) 3D, IMAX(R) 3D Dome, Experience It In IMAX(R), The IMAX Experience(R), An IMAX Experience(R), IMAX DMR(R), DMR(R), IMAX MPX(R), IMAX think big(R) and think big(R) are trademarks and trade names of the Company. More information about the Company can be found at www.imax.com.
About DreamWorks Animation
DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of eighteen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie, Kung Fu Panda, Madagascar: Escape 2 Africa and Monsters vs. Aliens. All of the Company's feature films are now being produced in stereoscopic 3D technology.
IMAX Website: http://www.imax.com
DREAMWORKS Website: http://www.dreamworks.com
Top of Page
Copyright ©
1999-2011 by FilmMakers.com. All rights reserved.
FilmMakers.com
is a division of Media Pro Tech Inc.
|
|
|
| |
|
|
